We designed this foundation skills marketing course for those who would like to learn the foundation skills of successful digital marketing. This is 4 weeks course; 2 hrs / week and flexible for those who would like to attend the day or the evening session.
Week One: 16th May
What is it and where have we come from.
Let’s go fishing!
Whose your dream client?
Where can you find them?
What bait should use to catch them?
What do we do with them after and what result you want to give them?
The Value Ladder
What’s you offer?
Your Front end Vs Your Back end!
Creating your value ladder in your business
Week Two: 23rd May
Creating your offer!
Red ocean, blue ocean.
Are websites really dead?
What is a sales funnel?
How a funnel can help you and your business grow!
The different types of traffic.
Where can you get traffic from!
Week Three: 30th May
Social media basics – Start Publishing
Use the work your competitors have already done for you!
Knowing your numbers
Week Four: 6th June
Going over your Offer
Email marketing basics
Why email is important
Recaps and Q&A