CULTURAL AWARENESS PROGRAM
November 2022
As today’s business landscape becomes increasingly global, organisations need to train their employees to operate effectively from anywhere in the world.
With 40% of all overseas assignments failing, the cost of failure is high – the average cost of an expat assignment can amount to $311,000 per year. (INSEAD data from 2020) It makes financial sense for companies to ensure that they fully prepare and support expatriate employees before, during, and after their overseas assignments.
A successful global assignment drives both personal and professional development for the expatriate and business development for the company. Providing cross cultural training helps to decode the cultural differences that affect business’s success, avoid culture traps and bridge gaps.
Relocating is not just a physical move. It’s a carousel of change that involves the assigned professional and the family: away from their supportive network, facing language barriers, in a new city, environment and culture, they need to re-establish friendships and daily life routines that makes them, and their family feel at home.
Resistance to change and cultural shock symptoms can make them feel unhappy and angry, resenting the loss of their previous life and ultimately feeling stuck and not taking advantage of the new opportunities available around them. Ultimately it will impact both their professional and personal life.
How well the local team accepts and integrates with the expats also plays a crucial role in the overall success of the international assignment
Why Cultural Awareness Program?
How Does It Work?


Six Stages of Integration
The program, divided into 6 steps, is designed, and aligned with the traditional culture change curve trend and timeline, to support the individuals through each stage of the process.
- Onboarding individual coaching/mentoring
- Cultural awareness training for the local welcoming team
- Cultural awareness training for the new expat hires
- Joint team building activity
- Follow up individual coaching/mentoring
- Group mentoring coaching/mentoring
Trainer


Francesca Fabricio
Francesca is partner at PTA, a certified coach and trained NLP practitioner.Over 20 years of international management experience in fast paced startup projects across Asia and Europe have given her the opportunity to build and train teams across different cultures and departments. Her mission now is to empower humans and contribute making companies spaces for growth and development. She is passionate about cultural diversity topics and believes companies can achieve excellence in performance by making cultural intelligence part of the company culture.